{"product_id":"professional-services-marketing-handbook-how-to-build-relationships-grow-your-firm-and-become-a-client-champion","title":"Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion","description":"Author: Charles Nixon\u003cbr\u003eCategory: Business \u0026amp; Finance\u003cbr\u003eLanguage: English\u003cbr\u003ePublisher: Kogan Page\u003cbr\u003ePublication date: April 3, 2015\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence.\nFeaturing international case studies and best practice from industry leaders and experts such as Allen \u0026amp; Overy, Baker \u0026amp; McKenzie, PwC, Kreston Reeves and White \u0026amp; Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands.\nContributing Authors:\nRichard Grove, Director of Marketing, Business Development \u0026amp; Communications, Allen \u0026amp; Overy LLP\nDaniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker \u0026amp; McKenzie\nClaire Essex, Director of Business Development and Marketing, Asia Pacific, Baker \u0026amp; McKenzie\nClive Stevens, Executive Chairman, Kreston Reeves\nLouise Field, Head of Client Service \u0026amp; Insight, Bird \u0026amp; Bird LLP\nTim Nightingale, Founder, Nisus Consulting\nBen Kent, Managing Director, Meridian West\nLisa Hart Shepherd, CEO, Acritas\nNick Masters, Head of Online, PwC\nAlastair Beddow, Associate Director, Meridian West\nDale Bryce, President, Asia-Pacific Professional Services Marketing Association\nGillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOM\nSusan D'aish, Business Relationship Director, MacRoberts LLP\nDan O'Day, Vice President, Thomson Reuters Elite\nMatthew Fuller, Director of Marketing and Business Development EMEA, White \u0026amp; Case LLP\nAmy Kingdon, Marketing \u0026amp; Communications Director, UK \u0026amp; Europe, Atkins\nEleanor Campion, Communications Executive, UK \u0026amp; Europe, Atkins\nJessica Scholz, Business Development Manager, Freshfields Bruckhaus Deringer, Germany\nGiles Pugh, Principal, SutherlandsPugh","brand":"Redrainforest","offers":[{"title":"Default Title","offer_id":32433633525815,"sku":"9780749473471","price":15.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0258\/4664\/4791\/products\/professional-services-marketing-handbook.jpg?v=1608186568","url":"https:\/\/redrainforest.myshopify.com\/products\/professional-services-marketing-handbook-how-to-build-relationships-grow-your-firm-and-become-a-client-champion","provider":"Redrainforest","version":"1.0","type":"link"}